Answer to Question #181608 in Management for Thandiswa

Question

Mofaya is an emerging beverage brand in South Africa by the renowned DJ Sbu. Discuss all the product/market expansion grid factors and then apply to the MoFaya brand (Use practical examples

Answer 1

The grid provides four different categories that constitute market penetration, market development, product development and diversification. The Mofaya brand can utilize market penetration strategy by ensuring that it is better than most energy drinks in the market right now. It can use product development to achieve it by ensuring that the products are modernized and at par with the demands in the market. Market development is a strategy that Mofaya as a brand can use to reach areas where other markets did not reach. Lastly, diversification can be utilized by Mofaya to ensure that the new markets are aware about this product by guaranteeing a dominant distribution of the products in an effective manner.