Answer to Question #181027 in Management for Karabo Maluleke

Question

Mofaya is an emerging beverage brand in South Africa by the renowned DJ Sbu. Discuss all the product/market expansion grid factors and then apply to the MoFaya brand (Use practical examples) ​​​​​​​​ (8 Marks)

Answer 1

The network offers four diverse categories that institute market penetration, marketplace development, produce development and expansion. The Mofaya make can use market penetration approach by guaranteeing that it is enhanced than utmost vigor drinks in the marketplace currently. It can utilize produce development to realize it by safeguarding that the yields are updated to meet the demands of customers. Marketplace development is a tactic that Mofaya can embrace to grasp parts where other businesses have not stretched. Finally, divergence can be employed by Mofaya to warrant that the fresh marketplaces are alert about this invention by ensuring a leading delivery of the yields in an effective and efficient manner.