Answer to Question #174827 in Management for Princess

Question

2. Identify an existing independently operated business (A business that is currently not a franchise) 

which appears to have a potential to be Franchised in order to facilitate future expansion. The 

business or the organisation that you choose must be real and located within the South African 

boarders. Prepare report on the feasibility of franchising this business or organisation 

NB. Choose a business or organisation that you will be able to obtain some general information 

such as the history of the business, Product mix, marketing mix etc. (50)

Answer 1

Multichoice company. It was started in 1992 as analogue services and lasted until 1996 when digital services replaced it. This division, called DStv (Digital Satellite Television), had first been launched in South Africa on October 6 1995, making it the first direct-to-home digital pay-TV service.

the pricing strategy that the company adopts is fixed which is determined by the management.Different packages have different pices that customers should pay.Also the company adopts various promotion strategies. Some of avenue they use to carry out their advertisements includes, use of socialmedia, use of cerebretie and giving discounts for the new customers.