Answer to Question #159251 in Management for Kamal

Question

Explain the process of marketing research with the help of example? Please explain in points

Answer 1

The Marketing Research Process

1.      Identify the problem   

·        Problem to solve

·        Project objective

·        Research questions

2. Develop the research plan             

·        Information needed

·        Research and analysis techniques

·        Responsible parties

3.      Conduct research                           

·        Review of secondary data

·        Collection of primary data

·        Suitable techniques and methods

4.      Analyze and report findings       

·        Data analysis

·        Interpretation of results

·        Report and recommendations