Answer to Question #149504 in Management for NOR ZAHIRAH

Question

write a full description of the case study AirAsia of based marketing which is marketing mix

Answer 1

Marketing Mix of AirAsia analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the AirAsia marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow. Notably, marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies.