Answer to Question #121677 in Management for swasti deo

Question

2. BlueScope Lysaght (Fiji) Ltd export their products to South Pacific countries such as Tonga, Samoa, American Samoa, New Caledonia, Tahiti, Wallis and Futuna, Solomon Islands, Kiribati, Tuvalu and Marshall Islands. Critically analyse the two types of market research method that can be used by managers to access this market.

Answer 1

The managers of BlueScope Lysaght (Fiji) Ltd can use interviews and survey as their market research methods. In this case, interviews will assist the managers by offering first hand information about the market from the people who are also the customers in the targeted market. On the other hand, survey will assist the managers in understanding all customers requirement in the targeted markets.