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Answer to Question #119711 in Management for KAMNI KIRAN KUMARI
Question #119711
2. BlueScope Lysaght (Fiji) Ltd export their products to South Pacific countries such as Tonga, Samoa, American Samoa, New Caledonia, Tahiti, Wallis and Futuna, Solomon Islands, Kiribati, Tuvalu and Marshall Islands. Critically analyse the two types of market research method that can be used by managers to access this market.
Expert's answer
The managers can use survey and focus groups as market research methods which can help them to understand the needs of their customers.
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