ACL was purposely created to enhance the welfare of Australians by promoting fair trading competition, and through the provision of a consumer protections by approximately to cover; product safety and labelling and unfair market practices. S18 of ACL also prohibits a person in trade or commerce from engaging in disingenuous or deceptive conduct, however, the prohibition is not limited to the supply of goods or services and creates a broad, economy-wide norm of conduct.
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