Harding's promise "to return to normalcy" was to return to conservative values and a turning away from President Wilson's internationalism. This slogan was popular, because it was argued, that Harding created the word "normalcy" as opposed to the more accepted term normality.
Harding's position attracted support and was important during the United States presidential election, 1920, which he won with 60.3% of the popular vote.
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