Answer to Question #267421 in History for Kelsey Jand

Question

Context Link: https://www.youtube.com/watch?v=M66ZU2PCIcM

Questions:

Look at the PowerPoint and answer the following questions:

a.What are 3 phrases that kill creativity?

b. What is the unifying theme behind all the phrases?

c. Quantity or Quality?

d. How could you implement Osborne’s Checklist For Transforming Ideas in this project?

e. In a structured ideation session, do you need to only propose ideas that are feasible?

Answer 1

a. 3 phrases

1. 'it needs a little refining, but I think it's great, we would want it.'

2. 'reinventing the supermarket.'

3. ' first customers were battled by plastimark carts, but they immediately loved it.'

b. The unifying theme for the article is to design new shopping carts ideas regarding issues such as supermarket shopping behavior, children safety, cost-effectiveness, and maneuverability.

c. Quantity - the article aims to generate large ideas.

d. Osborne's checklist is a detailed list of questions about opinions or issues which can be used individually or in groups. Therefore Osborne's checklist is used in the project of developing new shopping carts by forming a list of questions or suggestions to guide the direction of developing the shopping carts.

e. In structured ideation sessions, you only need to propose feasible ideas which can be easily achieved by the team.