Answer to Question #255179 in History for Dimakatso

Question

Critically discuss the impact of the commodification of culture on the cultural stability of the host nation

Answer 1

Commodification means transforming something into a product for commercial purposes, an item to be bought and sold in the market. Intangible cultural heritage is frequently used in the commercial sector, incorporated into company names, branding, logos, and products. In a critical perspective, commodification is associated with the negative effects of globalization, causing the dispersion of local value and authenticity while a local culture is aligned to a global economy. Cultural commodification, by changing human relations, adversely affects the social capital of local people which consists of values such as hospitality. Culture is commoditized when it revolves around identical mass produced products, services, and experiences that are sold at a market price. For example, the culture of a nation revolves around services such as fast food, products such as cars and experiences such as a theme park.