1. New information causes customers to desire a product more than before. 2. Price change of the second related good or service that causes customers to favor the first good or service more. 3. An increase in the overall income of customers results in greater demand for the product. 4. Information suggesting a higher future price for a good or service causes demand to increase in the present. 5. An increase in the overall number of customers in a market causes higher demand for a good or service.
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