A student newspaper has determined that it’s coefficient of demand is less than one at prices below $1.25 but greater than one at prices above $1.25. Considering the product, why do you think elasticity changes?
However, along one demand curve, elasticity changes depending on the position on the demand curve. At the top end of the demand curve, an increase in price from say, 1 to 2, leads to a decrease in demand of say, 10 to 9. Although the units of change are identical, there is a 100% increase in price from 1 to 2, but a 10% decrease in demand from 10 to 9. By definition this shows inelastic demand as there only a 10% decrease in demand from a 100% increase in price.
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