Answer to Question #319814 in Economics for Bea

Question

The consumer will go through three phases of brand loyalty. If a consumer insists on having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during which phase of brand loyalty is the consumer going?

Select one:

a.

Brand recognition

b.

Brand preference

c.

Brand insistence

d.

Brand refusal

Answer 1

c.

Brand insistence