Question

1.2.2 Describe in detail any alternative approach that Cadbury Schweppes could have used as the entry 

strategy to the Poland market. Provide a motivation as to why do you think that could have been the 

best approach.

Answer 1

The other strategies that Cadbury Schweppes could have used to enter the Poland market are: buying existing factory of local firm and modifying for it; starting exports of its products to Poland.