Question

1.2 The case study illustrated that Cadbury Schweppes took action and decided to build a factory 

worth £20m in Poland. There were other strategies that Cadbury Schweppes could have used to enter 

the Poland market.

Answer 1

The other strategies that Cadbury Schweppes could have used to enter the Poland market are: buying existing factory of local firm and modifying for it; starting exports of its products to Poland.