Answer to Question #280776 in Economics for uuuuuu

Question

Include a reference page from Dave Chaffey's 6th edition of the ebook

4. Measurements at the micro digital business level, such as click through rate or the number of clicks on ads, the number of visits to a website, or impressions (the number of ads detected by website visitors), can indicate whether or not a marketing channel is effective,

a. In your opinion are such measurements right or wrong in the real business world?

b. Because the sales department and the company's finance department "said the opposite: why did the number of sales not increase in proportion to the 10-15% budget expenditure, even sales only reached 40% of the predicted 10-15% budget expenditure target the two managers were also more insistent even though the results of the measurement model at the micro level are very good digital business achievements?, this is in line with the number of digital business startups that have gone out of business”, why is that? give the analysis!

Answer 1

a. In my opinion such measurements are right in the real business world.

b. Such measurements provide possibilities to analyze the business activity, but other analysis methods also should be used and some macro data analysis included to show the full picture.