Answer to Question #280772 in Economics for Ruru

Question

Question: Include a reference page from Dave Chaffey's ebook 6th edition for each question

1. From the case above: you have got the concept from a digital business book, the average digital marketing communication budget for large companies in Indonesia ranges from 10-15%, how do you measure the digital marketing communication budget for businesses to be said to be effective using digital business?

2. From the case above: "the marketing team should do careful consideration in choosing marketing tools in digital business, so that sales targets can be achieved", what should you consider carefully in digital business so that sales targets can be achieved?

Answer 1

1. Overall, most companies spend between 7-10% of their overall company revenue on marketing. This is a general rule of thumb that you can follow to ensure that you're spending enough but not too much. Of this 7-10% you're allocating, about half or more of that should go toward digital marketing.

2. A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience.