2. A manufacturer of electronics products has developed a handheld
computer, for which the cost of production is given below. Also given are
Quantities and prices that the firm believes it will be able to sell.
Q (1000) Price MR AVC AC MC
01650
1 1570 1570 1281 2281 1281
2 1490 1410 1134 1634 987
3 1410 1250 1009 1342.33 759
4 1330 1090 906 1156 597
5 1250 930 825 1025 501
6 117 770 766 932.67 471
7 1090 610 729 871.86 507
8 1010 450 714 839 609
9 930 290 721 832.11 777
10 850 130 750 850 1011
(a) What price should the firm charge if it wants to maximize profit in the short
run?
(b) What arguments cam be made for charging a price higher than this price? If a
higher price is indeed established, what amount would you recommend?
Explain.
(c) What arguments cam be made for charging a price lower than the profit
maximizing level? If a lower is indeed established, what amount would you
recommend? Explain.
(a) The price the firm should charge is between 850 and 930 (P = MC), if it wants to maximize profit in the short run, because MR = MC at this point.
(b) The existence of monopolistic power makes possible charging a price higher than this price. If a higher price is indeed established, we would you recommend producing output between 7 and 8 thousand units, where MR = MC.
(c) In the long run the firm will produce at P = ATC at a price lower than the short run profit maximizing level. P = ATC = 850 when 10 thousand units are produced.
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