Answer to Question #271064 in Economics for Aarti

Question

In today’s situation of Covid -19 Pandemic when the offline world is affected severely.

Kindly throw light over the online system of consumer behaviour with respect to the given questions:

 

a. Consumer behaviour with respect to online shopping of grocery items. (5 Marks)

b. Consumer behaviour with respect to online education. (5 Marks)

Answer 1

There are many reasons people shop online. For example, consumers can buy anything at any time without going to a store; They can find the same product for a lower price by comparing different sites at the same time; They sometimes want to avoid the pressure when they come face to face with salespeople; They can avoid getting stuck in a store, etc. These factors can be summarized into four categories: convenience, information, available products and services, and economy and time.

The marketing of educational services is associated not only with the behavior of the organization in the external environment. It is also aimed at building contact with the consumer of services "inside" the educational institution. After all, the service itself is "an agreed process of interaction, since it is not only a set of actions (influences) directed by the provider to the consumer, but also a set of consumer responses to these actions." For the formation of the idea of ​​the priority of the interaction between the student and the teacher in the educational process, the ideas of the personal orientation of the educational process are not a revelation. Since the beginning of market transformations in our country, each educational institution has been declaring the principles of student-centered education and upbringing. This has nothing to do with whether the educational services received are commercial or non-commercial.