A company wants to select a sample of 1200 customers for a marketing survey in four
districts. The following data are availableMarketing
region
Population
Frequency
Variability
(standard
deviation)
Cost per unit
(Zambian
kwacha)
District 1 18000 4.3 18
District 2 600 6.4 10
District 3 12000 9.4 39
District 4 24000 7.1 24
a) How many persons should be selected from each district;
i) In proportion to the population frequency in each district;
ii) In proportion to the population frequency and variability in each district;
iii) In proportion to the population frequency, variability and cost per unit in each
district?
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