Types of Cross Price Elasticity:
1. Positive Cross Price Elasticity (Substitutes)
Positive Cross Price Elasticity occurs when the formula produces a result greater than 0. That means that when the price of product X increases, the demand for product Y also increases.
2. Negative Cross Price Elasticity (Complementary)
Negative Cross Price Elasticity occurs when the formula produces a result of less than 0. This means that when the price of product X increases, the demand for product Y decreases. In other words, consumers see prices rise for one product and actually buy less of the other product. This is also known as a Complementary Good.
3. Unrelated Cross Price Elasticity
Unrelated Cross Price Elasticity occurs when the formula produces a result of exactly 0. This means that the price of product X can increase by 100 percent, but have no effect on the demand for product Y.
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