1.     For each of the following cases, what is the expected impact on total revenue of the firm? Explain your reasoning. 12 marks
Â
a.Price elasticity of demand is known to be -0.5, and the firm raises prices by 10 percent.
Â
b.Price elasticity of demand is known to be -2.5, and the firm lowers price by 5 percent.
Â
c.Price elasticity of demand is known to be -1.0, and the firm raises price by 1 percent.
d. Price elasticity of demand is known to be 0, and the firm raises price by the 50 percent
Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price.
a.Price elasticity of demand is known to be -0.5, and the firm raises prices by 10 percent.
Total revenue of the firm will decrease by 5%.
Â
b.Price elasticity of demand is known to be -2.5, and the firm lowers price by 5 percent.
Total revenue of the firm will decrease by 12.5%.
Â
c.Price elasticity of demand is known to be -1.0, and the firm raises price by 1 percent.
Total revenue of the firm will decrease by 1%.
d. Price elasticity of demand is known to be 0, and the firm raises price by the 50 percent
A product with an elasticity of 0 would be considered perfectly inelastic, because price changes have no impact on demand. The demand will not change.
Comments
Leave a comment