Suppose that a typical firm in a monopolistically competitive industry faces a demand curve given by:
q = 60 − (1/2)p, where q is quantity sold per week.
The firm’s marginal cost curve is given by: MC = 60.
1. The profit-maximizing quantity produced in the short run is:
MR = MC,
p = 120 - 2q,
MR = TR'(q) = 120 - 4q,
120 - 4q = 60,
4q = 60,
q = 15 units.
2. The price it will charge is:
p = 120 - 2×15 = 90.
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