Answer to Question #244143 in Economics for Angelie Suarez

Question

How does the PIPE model of design thinking promote collaboration and contribute to innovation?

Answer 1

When design principles are applied to strategy and innovation, innovation success rates increase significantly.

 

design-oriented companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have surpassed the rest in the S&P 500 over the past 10 years by an extraordinary 219%, according to the Design Management Institute in 2014.

Great design has that wow factor that makes products more desirable and more attractive to users.

Thanks to the remarkable success rate of design-oriented companies, design has evolved beyond object creation. Organizations now want to learn to think like designers and apply design principles to create the workplace itself. Design thinking is at the core of effective development strategies and organizational change.

Design Thinking is a methodology that designers use to solve complex problems and find the desired solutions for clients. Design thinking is not problem-oriented, it focuses on solutions and is focused on the activity of creating a preferred future. Design thinking relies on logic, imagination, intuition, and systems thinking, exploring the possibilities of what might be - and creating desired results that benefit the end-user (client).

Nigel Cross (2007), in his book The Design Path of Cognition, says: “Everything around us has been designed. The ability to design is, in fact, one of the three main aspects of human intelligence. Design, science, and art are in an AND, not an OR relationship, creating incredible human cognitive abilities. "

Science is looking for similarities between things that are different;

Art is looking for differences between things that are similar;

Design is the creation of a possible “whole” from impossible “parts”.

Therefore, it makes sense to move out of the divided divisions we have created in organizations and develop interdisciplinary research to foster innovation.