support a person is selling goods to two different groups of people and the demand function for the first group is given as q1=18000-100p1. the demand function for the second group is q2=17000-100p2. the marginal cost of each group is $5.00. what is the profit if they cannot successfully segment the market for the two group of people? what will be the profit if taken successfully discriminate against 2 group of people?
If they cannot successfully segment the market for the two group of people, then:
p1 = p2 and
Q = q1 + q2 = 18000 - 100p + 17000 - 100p = 35000 - 200p,
p = 175 - 0.005Q,
MR = TR'(Q) = 175 - 0.01Q,
MR = MC,
175 - 0.01Q = 5,
Q = 17500 units,
p = 175 - 0.005×17500 = 87.5.
TP = (87.5 - 5)×17500 = 1,443,750.
If they successfully discriminate against 2 group of people, then:
p1 = 180 - 0.01q1,
MR1 = 180 - 0.02q1,
180 - 0.02q1 = 5,
0.02q1 = 175,
q1 = 8750,
p1 = 180 - 0.01×8750 = 92.5.
p2 = 170 - 0.01q2,
MR2 = 170 - 0.02q2,
170 - 0.02q2 = 5,
0.02q2 = 165,
q2 = 8250,
p2 = 170 - 0.01×8250 = 87.5.
TP = (92.5 - 5)×8750 + (87.5 - 5)×8250 = 1,446,250.
So, the total profit is higher, if they can discriminate.
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