Answer to Question #234356 in Economics for Sammy

Question

Management has been considering putting together a content marketing strategy but not sure about the right approach to use. What approach would be most authentic for such a brand?Make a recommendation of what approach would enhance sales outcomes based on the information given above.

Answer 1

A content strategy or content marketing strategy is a set of steps and tactics you take to research, create, post, and promote information of value to your audience.

Content is nothing more than text, audio, or video that helps people solve their problems.

A key ingredient in every successful content marketing strategy is high quality content. The Internet is flooded with a huge amount of content: there is frankly useless, and there is really great.

And your content should be an order of magnitude better than the competition. Otherwise, you can forget about high engagement of readers and good ranking of your articles in search results.

A quality content marketing strategy can generate three times as many leads as paid ads. And lead generation is one of the most important indicators of business performance. The more new leads you get, the more opportunities you have to increase sales.