Answer to Question #234351 in Economics for Sammy

Question

How does prescriptive sales approach help in the enhancement of sales?

Answer 1

Factors influencing the decline and growth in sales:

The personal contribution of each manager: the ability to present a service or product in a favorable light, handle a call, etc.

Internal: loyalty programs, promotions, discounts, product features, cost, marketing, etc.

External: purchasing power of customers, general market dynamics, laws, competition, seasonality, etc.

It is impossible to influence the last group of factors. After all, you will not be able to ensure that buyers have the opportunity to spend more money, and you will not be able to prevent the adoption of any laws. However, the business owner is directly related to other groups of factors.