Answer to Question #230006 in Economics for Pearl

Question

Select an existing motor carrier company operating in South Africa and answer the following. 

2. Carefully analyze the orientation of your chosen company (whether its customer or market orientated) and critique on its general service characteristics. This means you have to identity their service characteristics (4) and explain why they are significant to the company.

 (5×4=20) please provide intext reference as well as references.

Answer 1

Overland travel

In 1988, two young tourists gathered friends and traveled across the continent in a modified truck from the former municipality. They must have been having fun because after returning home they started a small company called Intrepid. These days, the company's routes have become more sophisticated, vehicles are built specifically for ground transportation, and the guides involved are passionate and experienced locals.

Since the company works directly with passengers, the image and compliance with the contracts that they enter into with travel companies are important for the company, which entails constant monitoring of the quality of the services provided. But at the same time, constant development, updating of routes and excursion programs is required.