SAB is aware of the damaging effect alcohol can have on its consumers and has implemented various programmes to counteract this. SAB therefore has a social driver behind their CSR programme.this means tha they are aware
1 that it is desirable for a company to be thought of as socially responsible
2 that there is specific legislation encouraging socially responsible behaviour
3 that main advantage is a reduction in costs
4 that a decision was made that clearly indicated what was right and what was wrong
4 that a decision was made that clearly indicated what was right and what was wrong
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