Answer to Question #201118 in Economics for Hammad

Question

Brand recognition is a characteristic of?

Answer 1

Brand awareness is the ability of a brand to be identified by a consumer according to certain attributes: appearance, logo, design, graphic images, etc. Brand awareness plays a special role when your target audience makes a purchase decision on the spot, directly in the store, having other alternatives. Ease of recall is expressed when, when a need arises, a person recalls a brand. For example, when heartburn occurs, he will go over in his mind the names of medicines that can cope with it. Accordingly, in this case, the purchase decision is made at the moment the need arises.