Answer to Question #191790 in Economics for Karabo Maluleke

Question

6. Why is customer service and its related strategy so important for companies operating global supply chains? Do you think that customer service is more important than lower cost to the customers?  10

NB:Please check plagiarism and required marks is 10 marks

Answer 1

Customer service and its related strategy are important for companies operating global supply chains because of the following reasons:

• Source of revenue to the organizations: Any company who is successful in satisfying and retaining customers would be benefited to a large extent economically.

• Provides feedback to the global companies in developing new and innovative products.

• Helps in return logistics. Return logistics are concerned with taking back the goods delivered from unsatisfied customers. The company ensures to repair the damaged product and return the product in safe and good condition.