Southern Sun, previously the umbrella brand for the hotel division ofÂ
Tsogo Sun, and Tsogo Sun Gaming, the group’s casino and entertainment division, wasÂ
incorporated into the Tsogo Sun brand, unifying the company under one name and theÂ
‘Sunburst’ logo.
QUESTION 16
The brand name, Tsogo Sun, and its Sunburst logo are part of the _____________ resources ofÂ
the company.Â
1 tangible
2 intangible
3 organisational competency
4 humanÂ
The brand name, Tsogo Sun, and its Sunburst logo are part of the intangible resources of the company.Â
So, the correct answer is 2 intangible.
Comments
Leave a comment