Question

Southern Sun, previously the umbrella brand for the hotel division of 

Tsogo Sun, and Tsogo Sun Gaming, the group’s casino and entertainment division, was 

incorporated into the Tsogo Sun brand, unifying the company under one name and the 

‘Sunburst’ logo.

QUESTION 16

The brand name, Tsogo Sun, and its Sunburst logo are part of the _____________ resources of 

the company. 

1 tangible

2 intangible

3 organisational competency

4 human 

Answer 1

The brand name, Tsogo Sun, and its Sunburst logo are part of the intangible resources of the company. 

So, the correct answer is 2 intangible.