1.What is the marginal benefit of taking in an additional passenger with the discount?
2.What is the additional cost per additional passenger?
3.What is net profit of the airline if it does not offer the discount?
4.What is the net profit if it offers the discount?
5.Should it offer the discount, yes or no?
1.The marginal benefit of taking in an additional passenger with the discount is 600/2 = $300.
2.The additional cost per additional passenger is $20.
3.The net profit of the airline if it does not offer the discount is:
TP = 600×190 - (100,000 + 20×190) = 10,200.
4. The net profit if it offers the discount is:
TP = (600×190 + 300×10) - (100,000 + 20×200) = 13,000.
5. It should offer the discount.
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