A Book company is facing following demand function:
Qx = 12,000 – 5,000Px + 5I + 500Pc
where Px = Rs.5, I = Rs.10,000, Pc = Rs.6
1.Determine what effect a price increase would have on
total revenue?
2. Evaluate how sale of books would change during a
period of rising incomes.
"TR=(12,000-5,000p_x+5I+500p_c)p_x"
"\\frac {\\delta TR}{\\delta p_x}=12,000-10,000p_x+5I+500p_c"
"\\frac {\\delta TR}{\\delta p_x}=12,000-10,000\\times 0.5+5\\times 10,000+500\\times 0.6>0"
TR will increasing when price will increasing.
As income rises, book sales will increase as income enters the function with a positive coefficient.
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