Answer to Question #159296 in Economics for iqra

Question

How would you interpret the given output?                                                                  (100 words)

 Variables

Cronbach’s Alpha

 

Discriminant validity

 

Brand Image

Brand Loyalty

Brand Awareness

Brand Equity

Brand Image

0.891

0.879

 

 

 

Brand Loyalty

0.809

0.405

0.949

 

 

Brand Awareness

0.836

0.210

0.183

0.878

 

Brand Equity

0.952

0.145

0.360

0.198

0.872

 

Answer 1

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