Solution:
Totalmarketingcostincurredbythefarmer=750quintals×6rupeesperquintal=4,500rupees
Total Marketing cost incurred by the farmer = 4,500 rupees
Wholesalers margin:
Purchase = 750quintals×1050perquintal=787,500rupees
Cost incurred = 750quintals×48.937perquintal=36,702rupees
Revenue = 750quintals×1140perquintal=855,000rupees
Margin = Revenue−Purchase−Costincurred
=855,000−787,500−36,702=30,798rupees
Wholesalers Margin = 30,798 rupees
Retailer body cost incurred = 750quintals×15.363perquintal=11,522.25rupees
Revenue = 750quintals×1200perquintal=900,000rupees
Margin shared by retailer body and wholesaler = Revenue−Purchase−Costsincurred
900,000−787,500−48,224.25=64,275.75
Margin shared by retailer body and wholesaler = 64,275.75
Comments