1) The price of substitutionary goods. For example, if the price of oranges or pears falls, the customer will buy more oranges or pears instead of apples.
2) Seasonality. People tend to buy season fruits, nobody wants to eat fruits or berries, which were in storage for 9-10 months.
3) Culture and traditions. Apples are traditional fruits for Nothern America and Europe, not for Africa or South Asia. Therefore, Europeans and Americans buy them more.
4) Market size. In some regions with low population density, you won't be able to sell a lot.
5) Available income. In districts with low-income people don't buy fruits too often.
6) Fad for healthy food. Apples are a part of many diets, so athletes and those who are trying to lose weight eat them in large quantities.
7) Future expectations. If in spring people understand that the next year won't be good for the ripening of apples, they may buy fruits from the previous harvest.
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