Answer to Question #127943 in Economics for Mohamed Abukar

Question

How do social media analytics help companies identify and attract customers?
What are the challenges in measuring the effectiveness of social marketing campaigns?
What advantages did the Seattle Seahawks find in using Simply Measured’s analytics and tools?

Answer 1

Social media for business is a relatively new, little-studied channel of interaction with users. The channel, which is practically devoid of anonymity - users have their own accounts with filled information. If necessary, you can profile the customer by collecting some of the available information about him.

This has serious consequences for companies. If a client is not satisfied with the service, he can always leave a negative review on his page. For him, it is much faster and easier than trying to reach the company's support team. A high degree of distrust in traditional ways of solving emerging problems also plays a role. Ignoring questions, template answers by email - users are fed up with all this.

A feature of platforms for analyzing and processing content in social networks is the ability to group profiles and comments across all social networks into a single client card. In the future, you can open the card, see all the reviews, clarify information about the client, find out his preferences, interests, hobbies, etc.

Seattle Seahawks uses Simply Measured analytics and tools because this online platform allows users to get insights in any way they want. Simply Measured is a service for monitoring and analyzing popular social media: Facebook, Twitter, Instagram, LinkedIn and YouTube. The program allows you to analyze the effectiveness of promotion and new advertising campaigns, audience behavior and changes in its mood. In the future, based on the data obtained, you can improve the promotion methods.

The web resource is aimed at a wide group of users whose activities are related to the promotion of goods, services and brands in social networks: SMM specialists, content marketers and employees of analytical agencies. Simply Measured can also be used by bloggers, public figures, representatives of large companies and just active social media users who want to improve interaction with the audience, to understand what content, in what form and at what time is more effective.