Monopoly earns the highest profit when its MR is equal to MC. To find MR we need TR which is P*Q.
From demand equation, P=96−4∗Q
So, TR=96∗Q−4∗Q2. Thus, MR=96−8∗Q.
To caclulate MC we need TC. TC=AC∗Q=100+6∗Q+0.5∗Q2
MC=6+Q.
As MC=MR,
6+Q=96−8∗Q (i)
Q = 10, P = 56 (ii).
The maximum profit(TP) is the difference between total revenue and total cost.
So, TR=560.TC=100+60+50=210.
So, TP=560−210=350(ii).
(iii) As the firm's average variable cost is AVC=100/Q+0.5∗Q=10+5=15 is less than the equilibrium price(P = 56), the firm should continue to operate in short-run.
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