(i) The output for which profits are maximized (or losses minimized) is:
MR = MC.
(ii) MR = TR'(q) = 96 - 8q,
MC = C'(q) = (AC×q)' = 6 + q,
96 - 8q = 6 + q,
9q = 90,
q = 10 units,
p = 96 - 4×10 = 56.
(iii) Total profits at this price-output combination are:
(iv) the firm should continue product in the short run, because it receives positive economic profits.