a. Q = 1,500 - 4×400 + 5×20,000 + 10×15,000 + 3×500 = 251,400 units.
b. If the competitor reduced the price of its travel products to $400 to match the price of this firm’s product, then the increase in advertising to counteract the drop in its competitor’s price is:
(500 - 100)×3/5 = 60.
It would be worth for them to do so, because the possible drop in their total revenue may be higher.
c. Other variables important in helping estimate are the price, income and cross-price elasticity of demand.
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