- In Monopolistic competition, firms do produce differentiated products, therefore, they are not price takers (perfectly elastic demand). They have inelastic demand.
- An oligopoly is an industry dominated by a few large firms. For example, an industry with a five-firm concentration ratio of greater than 50% is considered a monopoly.
There are different possible ways that firms in oligopoly will compete and behave this will depend upon:
- The objectives of the firms; e.g. profit maximisation or sales maximisation?
- The degree of contestability; i.e. barriers to entry.
- Government regulation.
There are different possible outcomes for oligopoly:
- Stable prices (e.g. through kinked demand curve) – firms concentrate on non-price competition.
- Price wars (competitive oligopoly)
- Collusion- leading to higher prices.
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