Price Elasticity of demand.
The price elasticity of demand is the measure of sensitivity of the quantity demanded to changes in the price .The determinants of price elasticity of demand are ;availability of close substitutes ,importance of product cost to the budget of a person and the period time under consideration.
The cross elasticity of demand for beef to chicken is positive in this case. When the price of chicken increases ,the demand for the beef will increase.this is because the positive cross elasticity of demand implies that beef and chicken are substitutes.
Reference
Willy Kenton,<Price Elasticity of Demand>2 Oct 2019;https://www.investopedia.com
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