Cross price elasticity of demand = % change in quantity demanded of good x / % change in price of good Y
% change in Qd for pineapple = ((70-35)/ 35) × 100 = 35/35×100 = 100%
% change in price of oranges = ((15-5)/ 5) ×100 = 10/ 5 ×100= 200%
Cross elasticity of pineapple = 100% ÷ 200%= 0.5
Therefore, the two goods are substitutes.
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