The company needs to increase production levels to achieve a break-even level.
The break-even is sales volume at which the profit of the entrepreneur is zero.
The break-even point in monetary terms, is also called the “profitability threshold”, is calculated using the following formula:
BEP=FC/KMR.At the existing production level, the break-even level can be calculated as follows:
KMR=MR/TR
MR=TR-VC=50-40=10
KMR=10/50=0.2
BEP=60/0.2=300 mln
In long run, this firm should rises its price, or produce volume over the BEP, or exit the market.
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