b) p = 400 – q, ATC = 1000/q + 100 - 5q + q2.
i) Average total cost is the per unit cost that includes all fixed costs and all variable costs. Knowing average total cost is critical in making pricing decisions, as any price below average total cost will result in a financial loss.
ii) The output that leads to maximum profit is:
MR = MC,
MR = TR' = (p*q)' = 400 - 2q,
MC = TC' = (ATC*q)' = 100 - 10q + 3q2,
100 - 10q + 3q2 = 400 - 2q,
3q2 - 8q - 300 = 0,
q = (8 + 60.53)/(2*3) = 11.42 kilograms.
p = 400 - 11.42 = 388.58.
The profit at the level of output is:
TP = (p - ATC)*q = (388.58 - (1000/11.42 + 100 - 5*11.42 + 11.422))*11.42 = 1458.31.
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