Two firms, a and b, produce and sell wine. The demand for
a's wine is given by the equation,
Qa = 200 - Pa + Pb:
In this equation, the price of a's wine is Pa per bottle, and the price of b's wine is
Pb per bottle. a has a marginal cost of MCa = $20 per bottle, and a fixed
cost of FCa = $6000. The demand for b's wine is given by the equation,
Qb = 9000 - 100Pb + 40Pa:
b has a marginal cost of MCb = $10 per bottle, and a fixed cost of FCb =
$10;000. The two firms compete by simultaneously selecting prices.
1) Are the bottles of wine produced by a and b, homo-
geneous products or heterogeneous products? Your answer must reference the two firms
demand functions.
1
Expert's answer
2017-03-21T03:05:06-0400
Qa = 200 - Pa + Pb Qb = 9000 - 100Pb + 40Pa
Price elasticity of demand Ea(a)=(-1) Eb(b)=(-100)
Cross-price elasticity of demand Ea(b)=(1) Eb(a)=(40)
|Ea(a)|=|Ea(b)|, however |Eb(b)|>|Eb(a)|, so wine b has some distinctive characteristics (different from price),comparing with wine a, that influence its demand. Wine b cannot be totally replaced with wine a by price competition.
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