Nestle Frozen Yogurt shops have enjoyed rapid growth in Karachi in recent years. From the analysis of Nestle various outlets, it was found that the demand curve follows this pattern.
Q= 200 – 100P + 120i + 32T -250 Ac + 400 AN
Where
Q= Number of cups served per week
P= Average price paid for each cup
i= Per capita income in the given market (thousands)
T= Average outdoor temperature
Ac= Competition’s monthly advertising expenditures (thousands)
AN = Nestle own monthly advertising expenditure (thousands)
One of the outlets has the following conditions;
P = 1.50, I= 10, T= 30 Ac = 15, An =10
a) Estimate the number of cups served per week by this outlet also determine the outlets demand curve.
"Q= 200-100P+120i+32T-250Ac+400An"
"Q= 200-100(1.5)+120(10)+32(30)-250(15)+400(10)"
"Q= 2460" cups per week.
Also determine the outlets demand curve
"Q= 200-100P+120i+32T-250Ac+400An"
"Q= 200-100(P)+120(10)+32(30)-250(15)+400(10)"
"Q= 200-100(P)+1200+960-3750+4000"
"Q= 2610-100P"
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