A cake retailer increases the price of its cakes from £2.00 to £2.60 per cake and the quantity demanded decreases from 60 cakes per day to 45 cakes per day.
The price elasticity of demand for the retailer’s cake is
PED=ΔQΔP×PQPED=\frac{\Delta Q}{\Delta P}×\frac{P}{Q}PED=ΔPΔQ×QP
=45−602.6−2×260=\frac{45-60}{2.6-2}×\frac{2}{60}=2.6−245−60×602
=−150.6×260=−3036=\frac{-15}{0.6}×\frac{2}{60}= \frac{-30}{36}=0.6−15×602=36−30 = 0.833
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